Hyunji Jeon searches for her own "balance" that only she can identify through ceramics and soil. If being strong and solid are defining qualities of ceramics, Hyunji Jeon prefers and accepts the fragility of soil that can be easily warped and manipualted by the shifting of the artist's mentality during the creative process. For this reason, rather than the pieces have perfect symmetry, Hyunji Jeon's work resembles a more natural and unforced sense of balance.

The exhibition was held on the third floor with various works that displayed the outcome of her progress. The fourth floor exhibition showed collaborated work between the two brands, IAAC Crafts and Conran Shop, both of which were behind the concept of this exhibition.

Interview with the Artist W﹕ I am wondering about your story about the ceramic work. What is the most important thing during working with soil? J﹕The most important thing is concentrating on the property of the material. There are various kinds of soil that could make ceramics and they have all different characters. I make the form first that expresses the character well and consider the mood depending on the color of enamel and temperature.

W﹕ Ceramic is the genre that has a long history. What is your own color? J﹕As you say, ceramic is the first invention of humans. They are used briskly in spite of the appearance of new materials like plastic or aluminum and its complicated process. They are invariant for thousands of years once after they were made. It is my own color that my works raise their soft presence at the space not being sick of or being faded for a long time.

W﹕Balance. It is the word that you use frequently when you have interviews. Is there a special reason that you consider the balance important? J﹕I’ve considered balance important since I felt I lost my balance. I didn’t realize that balance is important because my life is always stable so it is natural for me. But one day I felt I ran off the track especially when I started IAAC. I felt I’m not healthy because I put my back to one side. But I thought it is more obsessive that I try to make a balance.

W﹕Ceramic is seen that is placed at the middle between Art and Craft. What do you think of that? J﹕Before the 18th century people didn’t think separately about Art and Craft. But becoming Modern, the separation between Art and Craft appeared as a political and social phenomenon. Isn’t beauty enough to be useful when beauty is included in that word?

W﹕Why did you open the ceramic design studio ‘IAAC’? J﹕All the questions could be the reason that I started ‘IAAC’. Although it is the first invention of mankind and a long-loved medium, it has been regarded as a fading and old-fashioned industry. Especially, 10 years ago, when the studio was opened, only antique works were interested and barely sold in the art market such as celadons or white porcelains. I started with a desire to promote various categories of ceramic art and present my work direction to the entire scene of the craft.