Location | Tom Greyhound Dosan, Seoul Year | 2026 Project | Space Design & Installation Korea

Working With Friend designed and installed the spatial environment for the Sea New York pop-up store at Tom Greyhound Dosan in Seoul. The project aims to translate Sea’s visual language and poetic sensibility into a spatial experience. At the storefront, a house-shaped façade was constructed as an architectural gesture inspired by the brand’s signature motif, creating a warm and inviting presence. Inside the space, layered lace textiles were installed across the walls and ceiling, forming a soft spatial structure around the garments. These suspended elements create subtle layers of light and shadow, extending Sea’s delicate material language into the environment. At the center of the store, a floral installation composed over more than ten hours forms a suspended canopy above the garments, completing the spatial atmosphere. The Sea New York Dosan pop-up store runs until April 9, 2026.